How Colourful Planters Can Reinforce Your Business Branding
How Colourful Planters Can Reinforce Your Business Branding
Branding goes beyond just logos and letterheads. These days, businesses are finding creative ways to make their brand stand out, and one often-overlooked strategy is through colourful planters. By using planters in your corporate colours, you can reinforce your business branding from the moment customers step through your door.
Why Use Planters to Highlight Your Brand?
In an age where first impressions count more than ever, the exterior of your business is just as important as the inside. The entrance is the first thing visitors see, and you want it to be welcoming and recognisable. By using planters that match your corporate colours, you instantly create a connection between your physical space and your brand identity.
It's a simple, yet effective way to make a statement—showing you pay attention to detail and care about how you present yourself to the public.
Match Corporate Colours for a Cohesive Look
When choosing planters, it's all about colour. Matching your corporate colours with statement planters helps reinforce brand recognition. Whether you're a high-end restaurant, a modern office space, or a retail shop, having planters in your signature colours at the entrance can be a subtle, but powerful way to communicate your brand identity.
For example, if your logo is green and white, a set of sleek, green planters with white accents at the doorway will tie your branding together seamlessly. If your business has more vibrant colours like orange or red, placing eye-catching planters in those shades by your barriers or entrance draws attention and makes your brand instantly recognisable.
Taking it a step further, GRP or Fibreglass planters offer the perfect surface to add logos and text in the form of vinyl stickers, as you would use on company vans and vehicles. The smooth non porous surface ensures the livery will last as long as the planters themselves, which even in harsh outdoor environments, could easily be decades.
To highlight an example I noticed recently, Black Sheep Coffee, take the opportunity to brand almost every surface, including planters inside and out. It makes sense in a busy town or city it’s possibly the most cost effective form of advertising, and is crucial in standing out from the crowd of other businesses. It attracts new customers as walk ins and calls out to regulars and ultimately it plays to our inherently tribal nature.
Their branding is poles apart from say Starbucks, even though they have a similar offering, and they certainly stand out from the almost corporate image of a city centre coffee shop that we see so many other companies adopt.
Tech companies and startups are also masters at ensuring their brand and ethos become a lifestyle for their clients and employees alike. Companies like Google and Microsoft are notoriously relaxed when it comes to uniform and workspace, but they make clothing available highlighting the companies message or goal, and having had the opportunity to design for similar companies, brand colours and interior branding throughout their offices are important when reinforcing the companies ideas on teamwork, and even tribal association. These companies have boomed by being collaborative environments where the companies end goal is always in mind and creating a team that are on the same side is key to achieving their complex goals.
the image above shows a mock creation of a coffee shop entrance to highlight what can be achieved with bright colours and vinyl lettering
Using Planters as a Barrier
Planters aren’t just for decoration—they can serve a functional purpose too. Many businesses, especially those with outdoor seating areas, use planters as barriers. Instead of plain fencing or dull partitions, why not use colourful planters? Not only do they add a fresh touch of greenery, but they also extend your branding across the entire frontage of your business.
This tactic works particularly well for cafes, restaurants, and bars where you want to separate outdoor seating areas from the public footpath. Large planters filled with vibrant plants can act as natural dividers, while their colours reinforce your brand at the same time.
Using the ideas above, planters can be used to show company branding and calls to action. The options are endless.
Low-Maintenance, High-Impact Design
One of the best things about using this style of planter is that they’re relatively low-maintenance. A sturdy, well-chosen planter made from durable GRP will withstand the weather, making them perfect for UK businesses that need something reliable for all seasons. They can be weighed down or even fixed in place if you own the area outside your business, allowing for peace of mind when your premises are closed.
Choose plants that are hardy and suited to the British climate, and you’ll have an attractive, low-maintenance branding feature that lasts year-round. By opting for perennial plants, you avoid constant replanting while ensuring your planters always look fresh and vibrant.
For an entirely zero maintenance option, high quality uv stable or fire rated artificial plants. The options are broad and high quality artificial plants will last for many years without issue. One supplier of such high quality artificial plants is Artificial Green, they can even provide inserts to fit any size planter with plants arranged and ready to simply drop into place.
Make Your Entrance Memorable
Your entrance should be an extension of your brand, and colourful planters provide a way to do that effortlessly. Think about it—your signage is in place, your windows are clean, and your logo is prominent, but adding a splash of colour with these planters can really tie everything together.
This approach works particularly well in busy areas where businesses compete for attention. A bold entrance framed by colourful planters in your corporate colours will catch the eye of passers-by and invite them in.
Planters That Pop in Different Styles
There’s a wide variety of planters available to suit any business. If your brand is modern and minimalist, sleek large trough planters in neutral grey and black tones with pops of your brand colours can do the trick. For businesses with a more playful or creative identity, vibrant colourful planters add a fun, relaxed vibe while still reinforcing your branding.
Remember to keep your choice of planters consistent with the overall style of your business. This ensures that your branding looks intentional and cohesive rather than mismatched.
Contact Us To Discuss…
Using colourful planters to match your business’s corporate colours is an easy, effective way to strengthen your branding. From statement planters at your entrance to barrier planters marking out your outdoor areas, to planters that highlight your companies message the possibilities are endless. Not only do they look great, but they also make a lasting impression on your customers, showing that your brand identity extends to every part of your business.
At Vertigreen we have many years of experience working with corporate clients and we’re on hand to discuss the options available to your business.